See how the best companies figured out pricing, conversion, and their first revenue — matched to your exact situation.
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Documented decisions from Notion, Superhuman, Buffer, Basecamp and others — when they were early-stage.
You're probably deciding this right now. Pick the question closest to yours.
The Problem
Should I keep my free tier or kill it? What price do I actually charge? Why is no one converting from free to paid? These are the calls that decide whether you have a business — and nobody tracks whether you got them right.
You wouldn't ship a product without analytics. Why are you pricing it without a feedback loop?
How It Works
Watch it work — this is real data, not a mockup.
Curated Library
How the best companies figured out pricing, conversion, and their first revenue. Every case study scored with outcomes.
8.0
Score
Notion: Free personal plan during COVID (2020)
8.1
Score
Superhuman: Launch at $30/month with no free tier (2017)
7.4
Score
Gumroad: Switch from percentage fee to flat subscription (2022)
7.6
Score
Buffer: Publish all salaries and pricing publicly (2013)
Your Situation
Click to see the pattern and proof instantly.
Free to paid transition
When to charge, what to gate, how to convert without killing growth.
3 cases matched →Setting the right price
Too low, too high, per-seat vs flat — with real outcomes to compare.
3 cases matched →Broken conversion
Nobody converting? Diagnose whether it's price, paywall, or product.
3 cases matched →Raising prices after traction
How to increase without losing customers. Grandfather or migrate.
3 cases matched →Case Studies
How companies figured out pricing, free-to-paid conversion, and their first revenue. Scored across 4 dimensions with tracked outcomes.